How a European Retail Chain Boosted Sales with Beloong's Vertical Advertising Display
In early 2024, a well-known retail chain based in Germany partnered with Beloong to upgrade its in-store advertising system. With over 80 locations across Europe, the company was looking for a modern, efficient way to promote real-time offers and seasonal campaigns. The solution? Beloong's vertical advertising display.
Before the upgrade, the retail chain relied heavily on printed posters and static signage, which were time-consuming to update and lacked visual impact. After installing Beloong's vertical advertising displays at the entrance and checkout zones of their flagship stores, the retailer reported a noticeable improvement in customer engagement and promotional effectiveness.
The vertical advertising display helped streamline the brand's promotional strategy by enabling remote updates. Marketing teams at the headquarters could instantly launch new ads or adjust pricing across all branches within minutes. This digital transformation significantly reduced labor costs and printing expenses.
Each vertical advertising display was customized to fit the store's aesthetic — featuring a sleek, black metal frame, 55-inch HD screen, and Android OS. The displays showcased dynamic videos, limited-time discounts, and QR codes linking to the brand's online store. Thanks to the vivid visuals and real-time interaction, the chain saw a 23% increase in sales of promoted products during the first three months.
Store managers also praised the ease of use. “We were worried about technical issues at first, but the display is incredibly user-friendly,” said Martin H., the store manager in Berlin. “It's as simple as uploading content to a USB or using the remote platform. Our team adapted to it within a day.”
Customer feedback was equally positive. Many shoppers said they noticed the digital signage right away and appreciated the clarity and brightness of the promotional content. According to internal surveys, customer awareness of current deals increased by 35%.
Beyond marketing, the vertical advertising display was also used for public announcements, loyalty program reminders, and even holiday greetings — giving the brand a modern, connected feel.
The success of this rollout led the retail chain to sign a long-term supply agreement with Beloong. They are now planning to expand the use of the vertical advertising display to all their stores across Europe by the end of the year.
This case highlights the value of Beloong's reliable, customizable, and easy-to-use vertical advertising display in today's competitive retail environment. For brands looking to modernize their customer communication, Beloong continues to be a trusted partner.
