How to choose the shopping mall digital display?
Shopping mall have become more than just a building with shops and products now. The malls have been turned into vibrant interactive spaces that offer more than just buying. As a result of e-commerce, shopping malls have changed showing off the different experiences that they offer to people. This is one of the most effective ways of using LCD digital displays for advertisement in the shopping malls.
Benefits of LCD Displays for Shopping Malls
1. Stunning Visual Impact
The big advantage of LCD digital displays is their high converting power. They stand out with bright, bold coloring, especially in the busy shopping mall. The versatile and flexible nature for any kind of advertising is also further demonstrated by the variety of shapes and sizes that LCD digital displays come in. LCD digital displays whether large outdoor or indoor captures attention of the viewers and impress them.
2. Dynamic and Interactive Advertising
LCD digital displays accompany dynamic and interactive content, unlike traditional print advertisements. This implies that the shopping malls can host a number of adverts and messages which can change automatically or be controlled in real time. This leads to better usage of space and the targeting of different demographic groups at different time slots. LCD digital displays can as well include interaction like touch screens or motion sensors, they offer the shoppers with an exciting and memorable experience.
3. Cost-effective and Eco-friendly
LCD digital displays are more than just visually attractive, they are cost efficient and environment friendly. Contrary to the classic advertising techniques, LCD digital displays are digital where the printing cost is not applicable. They also use less energy and have a longer lifespan, which makes them a greener alternative for shopping malls.
Types of Shopping Mall LCD Displays
1. Indoor LCD Digital Displays
Indoor LCD displays are used for ads featured inside the mall, in either their standalone or incorporated forms into product displays and store designs. They are found in different places such as over store entrances, within escalators, or as digital signage in the stores. Such displays are perfect for presenting new products, promotions, and sales which can be updated immediately.
2. Outdoor LCD Displays
Outdoor LCD displays are generally bigger and they are normally installed on the outside of the building of the mall or in the surrounding outdoor areas. These LCD signs are ideal for bringing customers from afar and leaving a lasting first impression. Outdoor LCD screens can also serve as an avenue to promote events, seasonal marketing campaigns and provide useful information like indicating the availability of parking facilities and store directories.
3. Transparent LCD Displays
Transparent LCD digital displays are a new and innovative but rare type of LCD digital display that enables the clear view through the screen. This kind of display is ideal for producing a futuristic and contemporary ambiance and emphasizing some products and shops. The LCD digital transparent displays are utilized in both indoor and outdoor environments thus, they are a versatile choice for shopping mall advertisement.
Practical Tips for Effective Shopping Mall Advertising with LCD Digital Displays
1. Understand Your Audience
It is important to know the audience that you are targeting before creating any advertising content. Shopping malls attract a number of different types of visitors, so the content that one creates has to appeal to a cross section of people. Ensure that interesting and appropriate images are used to attract the interest of people of various ages and provide a clear and to the point message.
2. Keep it Simple and Engaging
Visuals are the main form of entertainment in a shopping mall, so your LCD digital display content should be simple and engaging. The images or videos to be used should be high resolution and simple, and the text should be short and concise. The use of interactive elements is also a good way of making the experience interesting and memorable for the audience.
3. Utilize Real-time Updates
LCD digital displays allow the information to be updated live, thus making it easier to advertise time-sensitive events and offers. Use this feature to present current offers or events store is planning that will attract customers. Live updates also make it possible to alter the content fast when anything unexpected happens, for instance, a product being out of stock.
The Future of Shopping Mall LCD Displays
There are no limits to what shopping mall LCD displays can do as technology keeps on moving forward. Considering the increasing digital interactivity as well as artificial intelligence, LCD displays will have even more personal and dynamic nature. This is will be beneficial not only for the convenience of the customers but also as the data collected will help businesses to improve their advertising strategies.
All in all, the combination of shopping center LCD displays and advertising is a dynamic force that influences the shoppers of contemporary retail market. LCD displays are very impressive visually, can be used in multiple ways, and they are affordable and any shopping mall that wants to remain competitive and provide an excellent shopping experience for their patrons must have them. And as Unilumin’s case studies depict, combining LCD displays with creative and proper marketing plans can produce outstanding and successful campaigns. LCD displays have definitely bright future of shopping mall advertisement.