The trend of the digital signage
In the next years, the digital signage industry is expected to continue to flourish. Digital signage is recognized as one of the fastest growing audio and video solutions and is expected to grow by more than 38% before 2025. This is largely due to the growing demand for internal and external publicity, with safety and health norms, which are particularly important at this stage, playing a leading role.
Looking ahead, the key trends in the digital signage industry are likely to include the following:
1. Digital signage solutions as an indispensable component of all kinds of venues
As the economic and business environment continues to change and evolve, digital signage solutions will increasingly highlight their vital role in all types of venues. In order to attract visitors' attention while effectively controlling crowd size and ensuring social distancing, the adoption of immersive digital communication displays, temperature screening and virtual reception devices such as smart tablets is expected to accelerate.
In addition, a dynamic wayfinding system will be used to guide visitors to their respective destinations and highlight available rooms and seats that have been sterilized. In the future, the solution is expected to go one step further by incorporating a three-dimensional view to enhance the wayfinding experience.
2. Digital transformation of shop Windows
In order to attract customers back to physical stores, eye-catching window displays will play an important role in capturing the attention of passers-by. These can be based on gestures interacting with mirrored content, or feedback on the movements of passers-by near the display.
In addition, with different groups of people moving in and out of shopping malls every day, smarter advertising content that is more relevant to the current audience is critical. Digital information systems make advertising more creative, personalized and interactive. Digital advertising based on people's portraits uses data and insights gathered by sensing devices to allow retailers to push customized ads to changing audiences.