How Indoor Menu Boards Improve Ordering Experience and Brand Image

Not long ago, this downtown business district felt like it was slowly fading into the background. Shops were open, cafés brewed great coffee, and offices bustled during weekdays—but something was missing. The streets lacked energy. Foot traffic was declining, and static billboards blended into the urban noise. Then came a bold decision: invest in outdoor digital advertising. What followed was nothing short of a visual and economic transformation

Advertising has evolved from static print and billboards to dynamic digital displays in smart cities. Smart advertising uses AI and IoT to deliver timely, personalized, and engaging content. It boosts audience interaction, enables precise targeting, and creates new revenue streams for cities, while supporting public information and sustainability.

By analyzing customer behavior and optimizing signage placement, the supermarket introduced clear directional signs, simple instructions, and supportive on-screen prompts. These changes encouraged more shoppers to use self-checkout confidently, improved traffic flow, reduced wait times, and increased overall customer satisfaction—proving that effective communication can significantly enhance checkout efficiency.

In today’s fast-paced world, convenience and speed are king. Digital kiosks have emerged as one of the most innovative tools to meet these demands, transforming how businesses interact with customers. These interactive terminals are no longer a novelty—they’re a necessity in many industries. From fast-food restaurants to airports and hospitals, digital kiosks are simplifying tasks, providing instant information, and streamlining operations.

A well-known art gallery in Hangzhou, China recently introduced a series of frame advertising display units to modernize its exhibition presentation, improve visitor experience, and simplify artwork information updates. After several months of daily use, the gallery shared detailed feedback on how the digital frame displays enhanced both artistic expression and operational efficiency. This article summarizes the results and real customer experience with the new frame advertising display system.