Client Success Story: How Outdoor Vertical Advertising Displays Boosted GreenMart’s Foot Traffic, Branding, and ROI
Client: GreenMart Supermarket Chain
Industry: Retail / Supermarket
Location: Manila, Philippines
Deployment Size: 12 stores (Phase 1)
Date: April 2025
? Background: A Need for Smarter, More Durable Advertising
GreenMart is one of the fastest-growing supermarket brands in Southeast Asia, with a strong presence across the Philippines. With increasing competition from both traditional supermarkets and online grocery platforms, GreenMart sought to modernize its marketing strategy — especially at the store entrance level, where the first impression matters most.
“We were still using printed banners and vinyl signs for our in-store promotions. It was outdated, inefficient, and expensive,” said Ramon Velasquez, GreenMart’s Regional Marketing Director. “We wanted a durable, weatherproof solution that could deliver content dynamically — and that’s when we discovered the outdoor vertical advertising display.”
?️ The Solution: Digital, Dynamic, and Weatherproof
After months of product research and supplier evaluation, GreenMart selected a commercial-grade outdoor vertical advertising display solution that could meet three essential requirements:
All-weather reliability — Manila’s weather alternates between extreme heat and heavy rain
Daylight visibility — Clear display even in direct sunlight
Remote control — Centralized content management across all branches
The selected displays featured IP65-rated enclosures, 2,500-nit high brightness screens, anti-glare tempered glass, and a cloud-based content management system (CMS). The outdoor vertical advertising display was also available in multiple sizes, allowing the marketing team to tailor placement based on store size and layout.
?️ Performance in the Field: “They Survived the Monsoons”
“We were skeptical at first,” admits Velasquez. “The rainy season here is brutal, and we weren’t sure the displays could survive six months of non-stop exposure. But the outdoor vertical advertising display units performed flawlessly.”
The team monitored unit stability during several tropical storms and reported zero water damage, overheating, or screen flicker. Built-in cooling fans and anti-corrosion materials contributed to long-term stability.
Even during the hottest days (up to 38°C), the outdoor vertical advertising display remained clear and bright, drawing customers toward the entrance.
? Impact: Stronger Brand, Smarter Sales
GreenMart quickly noticed a positive trend in stores using the outdoor vertical advertising display:
Foot traffic rose by 22% during promotional campaigns
Brand recall improved by 35%, according to a customer survey
Print material costs dropped by 60%
Operational efficiency increased due to remote content scheduling
“Being able to schedule content remotely is a huge win,” said Ana Lim, Digital Media Specialist. “We can create time-based campaigns, like breakfast discounts in the morning and dinner bundles in the evening — all shown automatically on each outdoor vertical advertising display.”
?️ Customer Feedback: “It Looks Like a High-Tech Storefront”
Customers also responded positively to the upgrade. “It makes the store look more modern,” said one frequent shopper. “Sometimes I stop to watch the videos even if I’m not going inside.”
In some stores, customers have even interacted with the QR codes displayed on-screen to join loyalty programs, download coupons, or watch recipe videos. GreenMart plans to integrate more interactive features such as touch screens and facial recognition-based personalization in the next phase.
? Scalability: Plans to Roll Out Nationwide
Following the successful pilot, GreenMart’s leadership has approved the expansion of the outdoor vertical advertising display program. The next phase will include 50+ stores across major cities like Cebu, Davao, and Iloilo, with plans to standardize digital signage across all 160 locations by 2026.
The company is also exploring region-specific content to suit local languages, events, and product preferences — all managed from the headquarters using the centralized CMS.
