Customer Case Study: Enhancing In-Store Engagement with Wall Mounted Advertising Displays
Client Name: Shanghai Belle Fashion Retail Group
Industry: Fashion & Apparel
Location: Shanghai, China
Display Size: 65 Inch
System Used: Android 11 with Remote CMS (Content Management System)
Background
Shanghai Belle is a fast-growing fashion retail chain with over 80 stores across China. In early 2025, they aimed to improve the in-store customer experience and reduce reliance on traditional posters. Their goal was to create a more dynamic and modern promotional environment without increasing operational complexity. For this purpose, they explored adopting Wall Mounted Advertising Displays as a long-term solution.
Implementation
After evaluating several solutions, Shanghai Belle selected our 65-inch Wall Mounted Advertising Displays for their flagship stores. The Wall Mounted Advertising Displays were installed at store entrances and key product zones. Each unit was connected to a central content management system, allowing their marketing team to instantly update promotions, play seasonal videos, and schedule rotating content across all stores.
Installation took less than two days per location, were fully operational by the following week. Staff received a short training session and were immediately able to manage playlists and media content independently.
Results
Since the rollout, the company has reported a 28% increase in foot traffic near display areas and a 15% increase in promotional item sales. Customers were more engaged by the motion graphics and videos, especially during seasonal sales. Store managers also appreciated how easy it was to change content remotely using the Wall Mounted Advertising Displays, which saved printing costs and sped up marketing campaigns.
Client Feedback
"We’re extremely satisfied with the performance and design of these Wall Mounted Advertising Displays. The visual impact is impressive, and our customers clearly notice the difference. It’s a perfect combination of aesthetics and practicality. Being able to update all stores from a single platform has made our marketing faster and smarter."
— Li Yan, Marketing Director, Shanghai Belle Group
Improved Customer Interaction
After installing the new screens, store staff noticed a significant change in how customers interacted with the store environment. Many shoppers paused to watch the promotional videos or to check out newly launched items displayed on-screen. The dynamic visuals helped attract younger customers, who responded more positively to digital formats compared to traditional paper posters. This shift created a livelier atmosphere and encouraged more in-store engagement.
Streamlined Marketing Workflow
The company’s marketing department also benefited from the new setup. Previously, promotional campaigns required printing and shipping posters to each location, often taking several days. Now, with the digital display network in place, they can launch national promotions instantly, ensuring that all branches stay consistent and up to date. This not only saves time and money but also allows more flexibility in responding to market trends.
Reduced Operational Costs
Over the course of six months, the retailer observed a measurable reduction in marketing expenses. By eliminating the need for frequent printing and logistics, the overall promotional budget was reduced by nearly 20%. The displays also proved to be energy efficient, contributing to the company’s sustainability goals. Routine maintenance was minimal, and the devices ran smoothly even during extended operation hours.
Conclusion
This case demonstrates how Wall Mounted Advertising Displays can be a valuable asset in retail environments. By combining modern design, high-resolution screens, and centralized control, Shanghai Belle successfully upgraded their in-store marketing while also improving operational efficiency. The success of this project highlights the increasing role in modern commercial spaces.