Customer Feedback Case on Outdoor Floor Standing Digital Signage
A well-known retail chain in Southeast Asia recently decided to upgrade its traditional advertising methods and selected our outdoor floor standing digital signage as the core solution. Before this upgrade, the company relied mainly on printed posters and banners to deliver promotional messages. However, these traditional tools were costly to update, less attractive to younger customers, and often damaged by rain or strong sunlight. The management team hoped that could bring more flexibility, reduce operating costs, and strengthen customer engagement.
Installation and Setup
The installation of the outdoor floor standing digital signage took place at the entrances of several flagship stores. The slim design and modern appearance blended well with the store environment, creating a professional and high-tech impression. The customer noted that even though the equipment was relatively large, the installation process was smooth, with clear guidance provided by our technical team. They also appreciated the user-friendly software interface, which allowed their marketing staff to learn how to manage content quickly.
Performance in Outdoor Environments
After several months of daily operation, the client confirmed that the outdoor floor standing digital signage had maintained excellent stability. Despite heavy rain, high humidity, and strong sunlight, the IP65 waterproof and dustproof protection ensured reliable performance. The high brightness display was another highlight. Even under direct sunlight during midday, the content remained vivid and readable, which was a major improvement compared to traditional posters that often faded or lost visibility.
Ease of Content Management
The customer’s marketing team emphasized that the remote management system of the outdoor floor standing digital signage saved significant time and labor. They could upload new promotions, change product prices, or schedule video ads instantly from their office computer. This eliminated the need for manual poster replacement and reduced marketing costs. Furthermore, the option to play videos and animations gave them more creative flexibility, making promotions more attractive to younger audiences.
Impact on Customer Traffic and Sales
According to data collected by the retail chain, the introduction of the outdoor floor digital signage led to a noticeable increase in customer traffic at store entrances. The dynamic displays caught the attention of passersby and encouraged more people to step into the store. Once inside, customers were more aware of ongoing promotions, which directly contributed to sales growth. The customer estimated that compared with traditional advertising, the digital signage solution increased campaign effectiveness by more than 30%.
Customer Evaluation and Future Plans
The retail chain expressed high satisfaction with the outdoor floor standing digital signage. They praised its durability, ease of operation, and ability to deliver real-time information. In their words, it has become “a powerful marketing tool that not only reduces costs but also strengthens brand image.” The company is now planning to expand the use to additional stores in other cities, aiming to build a consistent and modern advertising platform across its entire business network.