Outdoor Advertising Display Project in Zhangjiajie, China: Tourism Scenic Area Customer Feedback
A world-famous tourism scenic area in Zhangjiajie, China recently upgraded its visitor communication system by introducing multiple outdoor advertising display units across key locations. These digital screens were deployed to deliver real-time guidance, promote cultural activities, and enhance the travel experience for millions of domestic and international visitors. After months of actual outdoor operation—including heavy rain, intense sunlight, dense fog, and peak-season crowd flow—the scenic area management shared comprehensive feedback on the durability, visual performance, and operational efficiency of the outdoor advertising display solution.
Project Background
Zhangjiajie is known for its steep mountain ranges, humid climate, and extremely high tourist volume, especially during holidays. The scenic area previously relied on printed posters, bulletin boards, and temporary banners. However, traditional media suffered from multiple issues: colors faded quickly under UV exposure, paper was easily damaged by rainfall, and frequent poster changes required significant staff time.
To solve these long-standing challenges, the scenic area implemented a digital solution using professional outdoor advertising display units. These displays are equipped with high-brightness panels, weatherproof industrial housings, anti-corrosion materials, and smart temperature control. The goal was to deliver clear and consistent signage regardless of outdoor conditions, while also upgrading the visual image of the scenic area.
Installation Across the Scenic Area
The project included the installation of outdoor advertising display units at multiple high-traffic locations within the scenic park:
Main Entrance Ticketing Plaza： Visitors receive instant information about ticketing, safety reminders, and recommended travel routes before entering.
Shuttle Bus Boarding Area： Real-time shuttle schedules, queue information, and special notices reduce confusion and guide crowd movement efficiently.
Walking Trail Rest Stations： Displays provide hiking tips, emergency contact instructions, and scenic spot introductions to help tourists plan their routes.
Cultural & Souvenir Village Zone： Commercial promotions, cultural activity announcements, and event posters attract more visitors to the shopping area.
The management team can push updates instantly from a central control office. When sudden weather changes occur, the outdoor advertising display units can broadcast emergency reminders in seconds—something traditional posters cannot achieve.
Customer Feedback & Real Results
1. Exceptional Visibility Even in Harsh Sunlight
Zhangjiajie’s summer sunlight is extremely strong, causing printed signage to fade and become unreadable.
The scenic area reported that the outdoor advertising display units delivered:
Clear visibility at all angles
High brightness that remains readable even at noon
Strong color consistency that helps foreign visitors recognize signs faster
Improved safety due to easily noticeable warnings
Tourists frequently paused to watch the dynamic content, proving that the digital screens significantly increased information visibility.
2. Stable Operation in Rain, Fog, and Mountain Humidity
Due to the local microclimate, the scenic area often experiences sudden rainfall and dense fog.
Despite these conditions, the outdoor advertising display units maintained reliable performance:
Waterproof and dust-resistant design prevented environmental damage
No screen blackouts or condensation issues
Smooth, continuous playback during thunderstorms
Anti-corrosion metal housings suitable for long-term mountain use
The maintenance department emphasized that the displays worked flawlessly even in areas with high humidity and frequent weather fluctuations.
3. Significant Reduction in Staff Workload
Previously, staff had to manually replace posters across the scenic area—sometimes multiple times per week during peak periods.
With the outdoor advertising display system:
All content updates became remote and centralized
Emergency announcements were published instantly
No more printing, laminating, or on-site installation
Teams saved considerable time during busy holidays
According to management’s calculation, the digital screens helped reduce over 60% of marketing and communication labor, freeing staff to focus on visitor services.
4. Improved Visitor Experience & Tourist Engagement
Because the content can include videos, animations, maps, and bilingual text, visitors found the digital signs more engaging and easier to understand.
Feedback from shops and cultural exhibition zones indicated:
More tourists were attracted to nearby activities
Increased participation in cultural shows and guided tours
Better distribution of crowds during busy hours
Enhanced scenic branding with a modern and high-tech image
Families, especially those traveling with children or elderly members, expressed that the displays made navigation simpler and safer.
Summary
The Zhangjiajie scenic area’s integration of outdoor advertising display technology has proven highly successful. Not only did the digital screens withstand challenging outdoor conditions, but they also significantly enhanced visitor communication, reduced staff workload, and added a modern and professional touch to the scenic environment.
If you are looking for a reliable outdoor communication solution for parks, scenic areas, public plazas, or cultural attractions, feel free to contact us for customized assistance.
FAQ
Q: Can the outdoor advertising display work reliably in humid or rainy environments?
A: Yes. The device is designed with waterproof, dust-proof, and anti-humidity materials, ensuring stable long-term outdoor operation.
Q: Is it difficult for scenic area staff to update the content?
A: Not at all. Content can be changed instantly from a computer or control platform, without any on-site adjustments.
Q: Can it run continuously during peak tourism seasons?
A: Yes. The system supports 24/7 operation, with smart temperature control and industrial-grade components to ensure long-term stability.
