Outdoor advertising folk village smart tour upgrade
As the cultural and tourism industry accelerates towards the wave of intelligence, a folk village in Shenzhen actively seeks change. In order to comprehensively enhance the tourist experience, it has recently carefully purchased 10outdoor vertical advertising machines and cleverly arranged them in various popular scenic spots in the park. These outdoor vertical advertising machines are like smart messengers. With their powerful and diverse functions and outstanding performance, they efficiently connect scenic spot services and tourist needs, becoming the key hub of the scenic spot's intelligent operation.
The newly put into use outdoor vertical advertising machine is equipped with a 55-inch high-definition display with a brightness of up to 2000nits. Even at noon when the sun is high, the graphic information such as scenic spot introduction and equipment guide presented on the screen is still clear and sharp. Its protection level reaches IP65, and it has excellent waterproof and dustproof performance. It can easily cope with the frequent rainfall season in the south, ensuring that the equipment operates stably all year round, which perfectly fits the all-weather open operation mode of the scenic spot.
In actual application scenarios, the advertising machine gives full play to the equipment guide function of the park. Each device has a built-in accurate map positioning system for the 62 miniature landscapes and folk venues in the park. Visitors can easily query the detailed information of nearby amusement facilities and the specific time of performances with one touch of the screen, and can also quickly plan a convenient tour route. Take the advertising machine next to the "Forbidden City Miniature Area" as an example. It not only vividly displays the historical and cultural heritage of the Forbidden City architecture, but also pushes the performance schedule of "Palace Elegant Music" on that day in real time; and the advertising machine at the entrance of the Folk Culture Village will update the time schedule of various ethnic performances in a timely manner. Visitors can get exclusive personalized tour routes after scanning the code.
The addition of outdoor vertical advertising machines has greatly improved the efficiency of tourist consultation services. The device has a preset FAQ library, which fully covers the information of tourists' high-frequency consultations such as catering distribution, toilet location, lost and found, etc. Through the dual interactive mode combining voice and text, it can quickly respond to user needs. For more complex consultations, tourists can also directly initiate a video connection and go directly to the scenic area customer service center. Operational data shows that this measure has reduced the workload of the on-site information desk by 30%, and the average waiting time of tourists has been greatly shortened from 8 minutes to 1.5 minutes.
In addition, the dynamic information release system of the advertising machine has become a new window for scenic spots to carry out marketing and promotion. In addition to providing basic guide services, it will also push rich content such as festival event previews and featured cultural and creative product recommendations. During the festival,outdoor advertising machines will play event rules and safety tips in a loop, while displaying festival-limited peripheral products at the same time; and before the night light show starts, the screen will automatically switch to a countdown poster, accompanied by voice broadcasts, creating a strong immersive atmosphere and greatly enhancing the sense of participation of tourists.
It is worth mentioning that in the field of outdoor vertical advertising machines, Beloong is one of the most competitive brands. Its product matrix is rich and diverse, from high-brightness display screens to weather-resistant materials, from touch interactive systems to cloud management platforms, which can perfectly adapt to the needs of various complex scenarios. If Splendid China has plans to expand or upgrade its equipment in the future, the remote management platform provided by Kangwei Weiye can achieve "one-click update, full-domain control", and its equipment failure warning function can greatly reduce the maintenance response time from an average of 2 hours to 30 minutes, providing a solid and powerful guarantee for the scenic spot to achieve efficient digital operation.
The activation of these 10 outdoor vertical advertising machines is undoubtedly a vivid footnote in the digital upgrade process of the scenic spot. Looking to the future, with the continuous deepening of the integration of culture and tourism, such smart devices are very likely to become the standard for scenic spots to improve service quality, and continue to create a more convenient, diverse and exciting tour experience for tourists.