The development prospects of full-screen advertising machines
The development prospects of full-screen advertising machines
1) The full-screen advertising machine industry is at the forefront of technological innovation, and a number of breakthroughs will reshape its future development path. In terms of display technology, high resolution and high refresh rate have become irreversible trends. The new generation of advertising machines can present more delicate and realistic pictures, significantly enhancing the visual impact of advertising content. LED display screens continue to develop towards smaller pitches, and P1.2-P1.5 micro-pitch products are gradually becoming popular, so that close-up viewing can also obtain perfect picture quality; at the same time, OLED technology has obvious advantages in high-end application scenarios due to its self-luminous, high contrast and ultra-thin characteristics, especially transparent OLED advertising machines, whose completely transparent display effects create an unprecedented commercial display method.
2) Intelligent upgrading is the most revolutionary development direction of full-screen advertising machines. The deep integration of artificial intelligence technology has transformed advertising machines from passive playback devices to intelligent interactive platforms. Through technologies such as face recognition and behavior analysis, advertising machines can accurately identify audience characteristics and realize content push for thousands of people; the voice interaction function allows users to query information or participate in interactions through natural language; and the delivery optimization system based on big data analysis helps advertisers adjust strategies in real time to maximize the communication effect. Industry leaders such as BOC Technology have begun to deploy domestic operating systems, such as Kylin, in advertising machines, providing full-stack security solutions from hardware to software to meet the strict requirements of information security in government affairs, finance and other fields.
3) The integrated application of 5G and IoT technology will greatly expand the functional boundaries of full-screen advertising machines. Advertising machines supported by ultra-high-speed networks can achieve real-time updates of cloud content, multi-screen linkage control and ultra-high-definition video streaming, completely solving the problem of delayed content updates of traditional advertising machines. IoT technology makes advertising machines an integral part of the smart city perception network, which can automatically adjust the brightness according to the ambient light, monitor changes in the surrounding flow of people, and even interact with users' mobile devices to create a seamless digital experience. It is expected that by 2025, full-screen advertising machines supporting 5G and IoT functions will dominate the market.
This is a 75-inch full-screen advertising machine purchased by an Italian buyer. The advertisements of this product have helped him attract a lot of customers, and he is very satisfied with it.