The most popular outdoor advertising media in 2024
The most popular outdoor advertising media in 2024
Outdoor advertising will only become more and more important and will never be replaced! Especially on the Internet, today's outdoor advertising is more real with big data. With efficient interception of offline terminal scene traffic, you can buy it when you see it. Although various emerging media have emerged one after another in recent years, outdoor advertising is still the first choice for many advertisers. As one of the media forms of advertising, there is still no other advertising that can replace outdoor advertising in the advertising market.
1. High arrival rate and low cost per thousand people
The reach rate of outdoor media ranks second only to TV media. By combining the target group and correctly choosing the publishing location and outdoor media, the outdoor advertising can match the audience's pace of life very well.
Secondly, outdoor advertising and digital advertising are complementary rather than substitutes. Outdoor advertising represented by large screens occupies the main entrance of offline traffic and affects target consumers in the real space. Traditional media dominated by large TV screens influence consumers in the home space, and small screens such as computers and mobile phones influence consumers. The main virtual digital advertising reaches individual audiences in the virtual world. Although digital media currently accounts for an increasing proportion of people's lives, digital space cannot replace the value of real space.
2. Strong ductility and rich expression forms
Outdoor advertising has various forms of expression, has its own characteristics, and has the effect of beautifying the city appearance. These advertisements and the city appearance form an integrated effect, which often makes consumers accept the advertising information more naturally. Moreover, uniquely designed and beautiful outdoor advertisements have even become an important indicator for consumers to judge brands or products.
More importantly, outdoor advertising is also an important part of the media mix. According to the survey results conducted by the Media and Market Research Center of Peking University, outdoor advertising has a great impact on consumers' purchasing decisions.
3. Strong visual impact and stable influence
Outdoor advertising has a certain nature of compulsive appeal. Even consumers who are in a hurry may leave a certain impression due to a casual glance at the advertisement, and leave a deep impression on certain products through repeated repetiitons, indicating that they convey the message. Effectiveness in information and expanding influence.
4. High arrival rate and low price
With the increase in the types and quantity of media, audiences are gradually being diverted, information is gradually being refined, and the cost of advertising information has increased significantly. However, the cost of outdoor advertising is still very low compared to the other four major media.
And according to statistics from the American Outdoor Advertising Association, outdoor advertising in the United States is 80% cheaper than TV advertising, 60% cheaper than newspapers, and 50% cheaper than radio.
5. Stable influence
Due to changes in the communication environment, market conditions and lifestyles, outdoor advertising media will be reshuffled from time to time. Advertising media forms that are not suitable for the times and consumers will face the risk of being eliminated at any time, while outdoor advertising But it doesn't.
No matter how it changes, outdoor advertising will only become more and more influential, its status in the minds of advertisers will become more and more important, and there will be no risk of being replaced.
Relying on its exclusive and scarce space resources, outdoor advertising media can be compatible with everything, or it can be demolished and rebuilt. Its communication status is not only irreplaceable, but also lasting.