Wall-mounted advertising machine-smart terminals reconstruct business and living spaces
Definition and Evolution
Touch advertising machines integrate high-definition display screens, multi-touch, and sensors. They have been upgraded from early one-way playback to a full-link marketing tool of "interaction-data-conversion". They are commonly found in shopping mall atriums, subway stations, cinemas and other crowded areas.
Core Technology Breakthrough
Human body induction wake-up: Pedestrians within 3 meters are sensed through infrared or millimeter-wave radar, and advertising content is automatically switched, with click-through rate increased by more than 50%.
AI emotion analysis: The camera captures the audience's gender, age, and length of stay, analyzes advertising preferences in real time, and optimizes push strategies in the cloud.
LBS precision marketing: Access the mall navigation system, click on the screen to receive store coupons and plan shopping routes, and promote a closed-loop consumption.
Business Value Case
After a shopping mall in Shanghai deployed a vertical advertising machine, the average reach efficiency of brand advertising increased by 120%, and the verification rate of coupons distributed by the linkage robot reached 38%.
Scenario-based features
Using an ultra-thin body design, it can be mounted on the wall of an elevator, a restaurant wall, a hotel corridor and other spaces. It focuses on "fragmented time marketing" and supports the three-in-one functions of advertising playback, service calls and environmental control.
Innovative functions
Targeted time strategy: Push fast food discounts at noon, switch to movie trailers at night, and differentiate the conversion rate of time periods.
Sound and light linkage system: Click the screen to adjust the color temperature of the indoor lights and play background music to create an immersive space experience.
Emergency broadcast channel: In case of emergencies, it can be switched to a fire guidance or emergency notification screen with one click to enhance the value of public safety.
Data insights
After the elevator advertising screen of an office building in Hangzhou was transformed into a wall-mounted interactive terminal, advertising revenue increased by 90% and the property complaint rate decreased by 44%.
Touch interactive devices are being integrated into life in a "non-touch" way, becoming an intelligent hub connecting people, goods and places. From AI emotion analysis of vertical advertising machines to multi-modal interaction of digital human display cabinets, to AR magic experience of object recognition tables, these "screen forces" not only improve business efficiency, but also reshape the new paradigm of digital advertising machine civilization.