Advertising screens are accelerating 2
As discussed in the previous chapter, the number of LCD Advertising Machines in shopping malls is increasing day by day, which has brought objective benefits to merchants.
Of course, the development of the advertising machine market in 2022 also has the factor of "cost advantage". The LCD Advertising Machine market suffered a blow from the epidemic in the first half of 2020, and from the second half of 2020 to mid-2021, it was suppressed by the price increase of upstream resources. In 2022, after the price reduction of upstream resources such as LCD panels, the LCD Advertising Machine market can enter a new moment of "more cost-effective and input-output ratio in three years".
From the perspective of industry research, it is the mainstream opinion to be bullish on the advertising machine market in 2022. Because there are too many favorable factors. On the contrary, the major factor that suppresses the LCD Advertising Machine market is only the reason of "sudden recurrence of the epidemic". This makes the commercial display industry fully "cautious and highly optimistic" about the advertising machine market in 2022.
However, the LCD Advertising Machine market in 2022 will definitely not return to 2019 or before: the application of new technologies including interactive technology, cloud technology, AI technology, 5G, etc. will definitely be different from the past. For example, the market share of interactive LCD Advertising Machines will increase from 20% in 2019 to a peak of nearly 70% in 2022. Even many products will have two means of interaction. The upgrade of this application complexity will significantly exceed the increase in market size.
Against the background of increasingly complex application systems, 2022 may also be a year for the further outbreak of "long-tail value" of LCD Advertising Machines. That is, how to achieve the growth of advertising machine value through the accuracy of content delivery will be more imaginable than the simple market expansion. In the long run, the more universal application scenarios of LCD Advertising Machines, especially the further development of the sinking market, also need to rely on "substantially increase the value of single screens."
That is, to seize the opportunities in the advertising machine market in 2022, industry suppliers need to "further upgrade their capabilities" and "qualitatively change customers' business understanding and value grasping capabilities in scene customization."