Analysis of the market prospects and development trends of full-screen advertising machines
Analysis of the market prospects and development trends of full-screen advertising machines
1. Technical advantages and market status of full-screen advertising machines
1) Full-screen advertising machines are rapidly becoming the mainstream choice in the field of digital advertising with their excellent display performance and flexible application forms. Compared with traditional advertising media, they use advanced display technologies such as LED, LCD or OLED, which can provide higher brightness, wider color gamut and more delicate picture performance, and have unparalleled advantages in visual impact. In particular, the standardized design and modular installation characteristics of LED all-in-one products have greatly reduced the threshold for use. The thickness is only 3-5 cm, and the installation and debugging time is shortened to 1-2 hours, which greatly improves the convenience of commercial applications.
2) The current full-screen advertising machine market is showing a rapid growth trend. Data shows that the market size of China's advertising machine industry has increased from 4.941 billion yuan in 2022 to about 7.67 billion yuan in 2024, with an annual compound growth rate of more than 20%. As the core component of full-screen advertising machines, the market size of LED display screens has also increased from 53.7 billion yuan in 2023 to 63.4 billion yuan in 2024, providing a solid technical foundation for the advertising machine industry. In terms of product form, they have developed a variety of types, including vertical advertising machines, wall-mounted advertising machines, touch interactive advertising machines, and network remote control advertising machines, etc., to meet the differentiated needs of different scenarios.
3) From the perspective of technical characteristics, the core competitive advantages of full-screen advertising machines are mainly reflected in three aspects: First, seamless splicing capability, which can realize screen combinations of any size, especially suitable for large commercial spaces and public places; second, high environmental adaptability, outdoor models are waterproof, dustproof and UV-resistant, and indoor models focus on color reproduction and viewing angle performance; third, high intelligence, support remote content updates, real-time data access and interactive functions, greatly improving the accuracy and timeliness of advertising.
4) In terms of application scenarios, full-screen advertising machines have expanded from traditional retail and transportation hubs to diversified fields. Conference room scenes have become the fastest growing market for LED all-in-one machines. Among the approximately 100 million conference rooms in the world, China has more than 20 million, providing huge space for them. The education field is also in high demand due to policy promotion. The Ministry of Education of China stipulates that classrooms larger than 70 square meters must be equipped with at least 100-inch display devices, which directly promotes the application of full-screen advertising machines in lecture halls and tiered classrooms. In addition, medical health, financial services, hotels and catering and other industries are also increasingly using them for information display and brand communication.