Elevator advertising machine communication value and media advantages
Elevator advertising machine is a new generation of intelligent equipment that uses standard monitors, TVs and other display terminals to realize information display and video advertising playback through networking and multimedia system control. It has the comprehensiveness of the existing advertising media audience group level and is widely used in disseminating advertisements. Information plays an important role. With the popularization of elevator advertising, the communication value and media advantages of elevator advertising machines have become increasingly prominent.
Advantage 1: Audience. Data market survey data shows that among the audience of elevator advertising machines, 84.2% of people will naturally turn their eyes to the content played on the advertising machine while waiting for the elevator, and more than half of the people will pay attention to it every day. content, so it still has a relatively large audience.
Advantage 2: People feel the most bored when in the elevator, and they will subconsciously have visual needs, and the appearance of the advertising screen will directly become the visual focus. If the programs on the elevator advertising machine are well-produced and creative, Even if the audience watches it repeatedly for a certain period of time, they will not be repulsed or bored.
