Introduction of elevator advertising machine
What is an elevator advertising machine? Simply put, an elevator advertising display is a digital display screen installed inside the elevator, mainly used to play advertising content, notification information or public service publicity. It usually uses an LCD screen as a carrier and realizes the circular display of content through a multimedia playback system. Compared with traditional paper advertisements, elevator advertising machines have the advantages of clear pictures, convenient content updates, and strong interactivity.
From a hardware perspective
Elevator advertising displays are mainly composed of display screens, control motherboards, built-in players, network modules, and power supply systems. Display screens generally use LCD screens or LED screens with various sizes. Common specifications include 15 inches, 21 inches, and 32 inches. The specific choice is determined according to the size of the elevator space and the viewing distance. The control motherboard and built-in player are responsible for receiving and playing advertising content, and support a variety of video formats and picture formats. The network module is an important part of modern elevator advertising machines. It supports connecting to the background management system through wired or wireless networks to achieve remote content updates and equipment monitoring. The power supply system ensures the stable operation of the equipment, usually connected to the power line of the elevator, and has a certain anti-electromagnetic interference design.
The working principle
The elevator advertising machine is relatively simple. The operator uploads advertising materials through the content management platform. These materials are stored in the built-in memory of the device after format conversion, or transmitted in real time through the network. The control motherboard automatically loops videos, pictures or text information according to the preset playback plan. Some devices are also equipped with sensors to automatically turn on and off the screen according to whether there is someone in the elevator to achieve energy saving. More advanced equipment can adjust the playback content according to time periods, weather, festivals and other factors to enhance the pertinence and timeliness of advertising.
Application scenarios
Elevator advertising machines are mainly distributed in places with dense or fixed crowds such as office buildings, shopping malls, residential communities, hospitals, and schools. Elevator advertising machines in office buildings are mostly used to publish commercial advertisements, corporate publicity and building information to help companies increase brand exposure. Advertising machines in shopping malls focus on promotional activities, new product recommendations and other content to attract customers' attention. Elevator advertising machines in residential communities can not only play property notices, but also become a channel for community cultural publicity. In public places such as hospitals and schools, elevator advertising machines are more responsible for information announcements and public service publicity.
Unique advantages
The elevator space is relatively closed, the passenger stay time is stable, and the audience's attention is relatively concentrated, which is conducive to the transmission of advertising information. The digital playback method allows the advertising content to be updated in time and flexibly adjusted to meet the needs of different customers. The remote management function reduces operating costs and improves management efficiency. Elevator advertising machines can also be linked with other smart devices to realize data collection and user portrait analysis, providing a scientific basis for advertising. Of course, elevator advertising machines also face some challenges during use. For example, equipment maintenance and updates require certain technical support, screen brightness and resolution need to adapt to different environments, and content review and compliance also need to be strictly controlled to avoid inappropriate information. With the development of technology, how to improve the interactivity and user experience of equipment has become one of the focuses of industry attention.