A well-known retail chain in Southeast Asia recently decided to upgrade its traditional advertising methods and selected our outdoor floor standing digital signage as the core solution. Before this upgrade, the company relied mainly on printed posters and banners to deliver promotional messages. However, these traditional tools were costly to update, less attractive to younger customers, and often damaged by rain or strong sunlight. The management team hoped that the outdoor floor standing digital signage could bring more flexibility, reduce operating costs, and strengthen customer engagement.