Digital advertising displays are modern screens that showcase promotional content, menus, videos, and advertisements. For hamburger shops, they replace old paper posters with vibrant visuals that instantly draw attention.

A world-famous tourism scenic area in Zhangjiajie, China recently upgraded its visitor communication system by introducing multiple outdoor advertising display units across key locations. These digital screens were deployed to deliver real-time guidance, promote cultural activities, and enhance the travel experience for millions of domestic and international visitors. After months of actual outdoor operation—including heavy rain, intense sunlight, dense fog, and peak-season crowd flow—the scenic area management shared comprehensive feedback on the durability, visual performance, and operational efficiency of the outdoor advertising display solution.

Outdoor LCD Advertising Displays: Real-World Application Cases Study

Our company always looks for investments that are sustainable, and the floor standing advertising display has proven to be highly reliable. We have been using it daily in a busy shopping mall where thousands of people pass by, and it has continued to operate smoothly without interruption. Even after long hours of use, the display shows no sign of overheating or slowing down. The sturdy build is another aspect we appreciate. The frame feels solid and durable, giving us confidence that will last for years. In addition, it requires very little maintenance compared with other equipment we have used in the past. For us, this product has turned out to be a cost-effective solution that not only supports our marketing efforts but also reduces operational stress. Overall, we consider it one of the best investments we have made in recent years.

Our company had long relied on posters and printed banners to promote new products and seasonal discounts. However, these traditional methods often faded quickly, lacked visual impact, and failed to capture enough attention. To improve visibility and modernize our storefront, we decided to adopt a outdoor advertising display as part of our marketing strategy.